×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Pimkie: Pimkie Color Forecast

Published on .



Happiness Brussels, the agency behind Toyota's IQ Font, has released another tech-enabled effort, Color Forecast, to help the style-conscious discern which colors are "of the moment" in major European fashion centers like Milan and Paris, for fashion brand Pimkie.

Happiness teamed with Portuguese developer Pedro Miguel Cruz to create color tracking software ColorTrack System. High-speed digital cameras set up at key centers of Paris, Milan and Antwerp analyze visual data to create a real-time infographics detailing which colors are trending where, via the website or app. See more about how it was made in the Behind the Scenes video.

Most Popular