To promote Scrabble, Ogilvy Paris put Wi-Fi hotspots in areas of the city that had no internet connection - but consumers had to play the game to get online. To log on, users had to select the Scrabble network, create their best word and earn Wi-Fi minutes based on their score. Words shared on Facebook doubled their score. Over a two week period, people played more than 6,000 words.
Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a major commitment to top-flight programming to draw in even more viewers while opening the door to expanded tie-in opportunities for marketers looking to partner with the well-respected brand.Learn more
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