Project: Video Cover

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Richard Branson launched his much-discussed iPad magazine, Project this week in New York.

The monthly mag is edited by former FHM editor Anthony Noguera and touted as the first international magazine created for the device (with the launch, Branson beats Rupert Murdoch's iPad newspaper, The Daily, to market). It's content revolves around "technology, entrepreneurs, entertainment and design." Project is $2.99 per issue and content is updated through the month.

Above, the video cover of issue one. See the issue demo here.

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