Zulu Alpha Kilo hopes that when you see how well custom-made 1:32 scale Audi A4 Quattro slot cars perform, you'll rush out and buy a full-size model. An interactive installation let participants drive the mini A4 using what is being billed as the world's first iPad-enabled slot-car controller. The installation co-incides with the launch of "Painting Coconuts," a film that captures the building process through the eyes of trackmaker David Beattie.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more