This cute but bizarre film shows two fingers poised to touch, a la God and Adam on the Sistine Chapel, but as they approach they continue to grow . . . and grow. . .and grow to extreme lengths. The idea illustrates the point behind the new Touch Room app created out of GSP Beta Labs, the innovation arm of Goodby, Silverstein & Partners.
The premise of the app is to put you and loved one or friend in the same room, virtually. When app users touch the same spot on their phones, they vibrate, creating the sensation of real real world contact. The app is available on iOS for free on iTunes.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more