Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Recon Instruments: Transcend Goggles

Published on .

Vancouver's Recon Instruments and Colorado's Zeal Optics have created these GPS-enabled goggles for the demanding outdoors enthusiast. The Transcend goggle, equipped with with a tiny LCD display and Google maps interface can provide the wearer info on things like longitude and latitude, speed, vertical (and overall) distance covered and, of course, time and temperature.
Most Popular