Reebok: The Promise Keeper

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To announce the release of Reebok's new Zigtech running shoe, Forsman & Bodenfors created The Promise Keeper, an app that holds you accountable for all your runs, with the help of your friends and a few athletic celebrities. Use the app to schedule your runs on a calendar, and Promise Keeper then notifies friends on Facebook and Twitter of your goals. For every run you make, you'll get words of encouragement from your support network. Fail to work out and you won't hear the end of it from them, or maybe even some famous jocks.

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