Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Reebok: The Promise Keeper

Published on .

To announce the release of Reebok's new Zigtech running shoe, Forsman & Bodenfors created The Promise Keeper, an app that holds you accountable for all your runs, with the help of your friends and a few athletic celebrities. Use the app to schedule your runs on a calendar, and Promise Keeper then notifies friends on Facebook and Twitter of your goals. For every run you make, you'll get words of encouragement from your support network. Fail to work out and you won't hear the end of it from them, or maybe even some famous jocks.

Most Popular