×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Help Remedies: Help Dream Recorder App

Published on .



Agencytwofifteen has partnered with Help Remedies to launch the first marketing campaign for Help's pain med-free sleep aid, Help I can't sleep.

Rather than focus on the unpleasantness of insomnia, the agency went straight to the end game - dreams - for the campaign idea.

The agency created a Dream Recorder app, which magically "records" dream content and relays the central dream themes to your social network, nine films (see some of them here) revolving around recommended dreams, a Dream recommender site, and contributed to product packaging.

The dream recommendation films, which vary in length, will run in sleep-adjacent venues, like hotel on-demand channels, in flight, on late night TV and on the Union Square screens of drug chain Duane Reade.

A "sandman" will also be handing out hand drawn Help I can't sleep dream recommendations on the streets of New York. Agencytwofifteen also added dream recommendations to product packaging.

Most Popular