Saatchi L.A.: NogPong 2011

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Egg Nog and Beer Pong reunite in Saatchi L.A. and DeepLocal's reprisal of NogPong, an online party game in which visitors control a robot, the Nogbot, to shoot ping pong balls into cups of Egg Nog, which Saatchi staffers are then required to chug.

DeepLocal basically reverse-engineered and rewired a ping pong practice machine (they exist?), and also developed a web-based API that lets users communicate and control the bot from their computers. This year features a more evolved Bot system, with automatic scoring, social media integration and queue management--so that those waiting to play can be notified by email or text when their turn is up. And it's not all just to see Saatchi staffers get toasted--for each shot made, the agency will give a donation to one of three charities: Habitat for Humanity, Orange County Ronald McDonald House and Seal Beach animal shelter.