Save Brasil: Savetones

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Save Brasil turned read bird calls into mobile ringtones, to raise awareness of the high numbers of endangered birds in the country. The 'Savetones' were sold for $0.90 at www.savetones.com.br. The organization, a BirdLife International Affiliate, says the campaign, via ageisobar, was less about donations, more about the ringtones bringing up its cause as a talking point.