×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

To Save Drive-Ins, Honda Launches a Twitter Auction

Published on .

Honda and RPA are on a mission to save the drive-in, a bit of history that's gradually being phased out across America. To raise money to save those drive-ins, the agency is holding what they're billing as the first-ever live Twitter and Vine auction. Starting 1 p.m. EST Thursday, celebrity film critic Leonard Maltin will play auctioneer. A Vine video will post on @Honda account, showing eight items up for grabs. To grab it, tweet the title of the item, price and hashtag #DriveinAuction. Auction ends at 5 p.m. EST.

What's up for grabs?

-- "Cloudy with a Chance of Meatballs 2" plush toys, autographed poster, concept artwork and Hollywood VIP package featuring tickets to the "Cloudy with a Chance of Meatballs 2" premiere and tour of the Sony Pictures and Sony Pictures Animation studio lots

-- Four Disneyland park hopper tickets and four Aquarium of the Pacific tickets

-- Basketball and license plate signed by Maroon 5, headlining the 2013 Honda Civic Tour

-- Private suite experience at Paramore concert (headlined 2010 Honda Civic Tour) at Honda Center on Oct. 19, includes tickets and catering for 16 people

There's also a 2014 Honda Odyssey available for $50,000, whcih will be promoted during the auction. That donation will go towards funding a digital projector to save another drive-in from closing.

Most Popular