×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

How Your Own Name Can Score You an Ultrabook

Published on .



Intel is giving people the chance to win one of its Ultrabook laptops with Push for Ultrabook, a livestreamed game designed by Japanese agency Party. Players log in with Facebook or Twitter and their name is converted into 3D alphabet blocks. Like a virtual coin dozer, the blocks gradually push an Ultrabook off the stage; the one whose name achieves wins the laptop.

Most Popular