×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sherwin Williams: Let's Chip It

Published on .



This will put to rest all your paint-related queries. LetsChipIt.com, a Web site created by McKinney for Sherwin Williams, analyzes every pixel in an image and matches it to one of 1,500 paint colors.

McKinney copywriter Stevie Archer hit upon the idea when she wanted to pin color palettes easily. Teaming up with a CT and a programmer, she created the site, which uses an algorithm to find prominent colors in the image and then composites the top 10 into a ChipCard, which is shareable.

Most Popular