Showtime The Big C: Page Flip

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Recent visitors to the New York Magazine or the NY Post Page Six sites may have gotten a little disconcerted to find the pages upside down—for a few seconds, that is until a mysterious hand righted them. The page flip was part of a campaign promoting Showtime's new Series The Big C, out of L.A.-based The Visionaire Group. TVG used a custom app built by PointRoll that took a screen shot of the sites every 20 minutes, so the page flips appeared close to real time.