Skittles: Experience the Rainbow

Published on . gets a new makeover, courtesy of Big Spaceship. The site invites visitors to "experience the rainbow" with an neverending scroll of off-kilter, shareable content as well as a microsite created out of FirstBorn, in which Skittles fans can upload videos of themselves either pitching or catching Skittles, and then watch side by side films interact with each other.

The endless, downward navigation is reminiscent of Japanese agency Bascule's website as well as the Orange Good Things Should Never End campaign out of Poke London.

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