Skype: Skype Outside Trailer

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To introduce its new mobile capability, Skype teamed with Poke London on Skype Outside. The stunt-driven campaign taps five artists from around the world—in Australia, Japan, Turkey, Spain and the U.S.—to transform messages sent to them via Skype Mobile service into works of art. The artists' numbers are revealed on the Skype Outside site, and visitors are free to call any of them and leave their personal messages. The transformation of those messages into art pieces will then be filmed and posted online.