SoBe: Try a New Look

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SoBe has launched its Try a New Look app from Firstborn on iTunes, following a successful run in kiosks at SXSWi.

The app (designed to promote SoBe's range of soft drink flavors) lets users experiment with new looks on screen, adding hairstyles, facial hair, accessories and the rest to an upload of their own face. They can save the picture, or even record the new look as a short video clip, and share it with friends on Facebook, Twitter and via email.

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