×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sony: make.believe

Published on .



As part of a new brand platform, make.believe, Sony has launched an interactive website through Firstborn, offering digital experiences that combine Sony properties and offerings.

Visitors to the site are greeted with the brand video (seen here), featuring characters from Sony movies and games, as well as rock stars and consumers using Sony products. The spot will run across multiple platforms including movie theaters, Sony stores, on the Sony Times Square billboard, and across digital and social channels. Visitors can also take part in two digital experiences based on Sony properties: one lets them become part of videogame Uncharted 3, while the other is an interactive experience for the the new Sony Tablet S promoting the forthcoming Sony/Aardman movie Pirates!.

Most Popular