Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sour Patch Kids: World Gone Sour

Published on .

The Sour Patch Kids videogame has launched on the Xbox Live and Playstation, and here's this adorable little trailer that features a little SPK, doing, among other things, the worm. The game, was created by Playbrains and published by Capcom, with Mother NY involved in creative development and production by Beefy Media. It gets you take on the role of a SPK as he or she navigates the world around them.

Announced back in December, the game lets friends team up for co-op play and is also supported by global gaming leaderboards. It also features the amazing "World Gone Sour" track by Method Man, and is narrated by The Office's Creed Bratton. There's also a PC version.

Most Popular