Old Spice returns with a holiday campaign from Wieden + Kennedy that sees Isaiah, a.k.a., "MANta Claus" promising to buy gifts for every single person on Earth. First on his list is @beautyjunkies, who received a pretty awesome present. (@BeautyJunkies is a beauty blogger who promptly announcedthat she could happily die now.)
Videos have also been posted for the city of Baltimore, 25 of Old Spice Guy's closest Internet friends, Australia, French-speaking ladies and more. Fingers crossed that Creativity is next.