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Squarespace Shows You What a Frightening Place the Web has Become in Super Bowl Spot

Published on .

The web is a frightening place -- full of annoying, disruptive banners and pop-ups asking about your mortgage, offering up nudie photos, and telling you you have a virus. Squarespace collects them all in its Super Bowl spot, which shows a long-haired protagonist getting really, truly scared at the sight of the online freakshow (which happens to look a lot like Times Square on a Friday night). The web design company, which created the spot in-house, puts an encouraging, aspirational spin on the whole thing, telling you that it's your responsibility to make the Internet a more beautiful place.

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