The web is a frightening place -- full of annoying, disruptive banners and pop-ups asking about your mortgage, offering up nudie photos, and telling you you have a virus. Squarespace collects them all in its Super Bowl spot, which shows a long-haired protagonist getting really, truly scared at the sight of the online freakshow (which happens to look a lot like Times Square on a Friday night). The web design company, which created the spot in-house, puts an encouraging, aspirational spin on the whole thing, telling you that it's your responsibility to make the Internet a more beautiful place.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more