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State Farm: Chaos in your Town

State Farm: Chaos in your Town

Published on .



DDB Chicago, B-Reel and The Mill NY invite you to sit back and watch robots destroy your neighborhood. An extension of DDB's TV commercial for State Farm insurance, which features a robot wrecking havoc on a neighborhood, the website, Chaos in Your Town, asks you to put in your street address and watch as a robot tracks down your home and turns it to dust and rubble. Just like Arcade Fire's personalized music video, the effort uses Google Street View and layers CG and live action imagery on top of it, to create chaos that may be a little too close to home for comfort.

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