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State Farm: Futurebook

Published on .

State Farm is the latest brand to take information from your Facebook profile and turn it into a personalized experience. Its Facebook app for customers, seeyourfuturebook, created by DDB Chicago, 'predicts your future' in a fun way, showing who you will marry (it creates a little love song for those already hitched), how you ran for President and how you became so famous a film was made about your life. At the end, you also get the chance to 'friend' narrator Alfonso Ribeiro.

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