Image you're perusing through the millions of dumplings, pancakes and cupcake pictures on Instagram, when you chance upon this image. Pool and non-profit organization Soppkok Stockholm (Soup Kitchen Stockholm) hijack the filtered lunch and dinner pictures on Instagram with some photos of their own, to highlight that 5,000 people in Sweden won't have enough food or shelter this holiday season. The agency posts the picture of the paper plate on Instagram and labels it with hashtags like #yummy or #nomnomnom, so it's discovered by foodies. Along with those tags, the tag #matfordagen, i.e., "food for the day," is also added.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more