Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Stouffer's Delivers Hot Mac 'N Cheese All Over NYC in Exchange for a Tweet

Published on .

It's bitterly cold in New York, so Stouffers and JWT NY are offering to warm up freezing Manhattanites with a freshly delivered mac 'n' cheese. All they have to do is tweet with the hashtag #localwarming saying why they are the coldest, for a chance to win a steaming bowl.

It reminds us of Orange's winterwarmers campaign last January in the UK, in which people could altruistically nominate a friend to be delivered hot chocolate and a woolly scarf. But, this is New York, guys, so it's all about you. Get tweeting. Already, hundreds of people have been asking the company to come to their doors with their deliveries -- including Creativity.

Most Popular