It's bitterly cold in New York, so Stouffers and JWT NY are offering to warm up freezing Manhattanites with a freshly delivered mac 'n' cheese. All they have to do is tweet with the hashtag #localwarming saying why they are the coldest, for a chance to win a steaming bowl.
It reminds us of Orange's winterwarmers campaign last January in the UK, in which people could altruistically nominate a friend to be delivered hot chocolate and a woolly scarf. But, this is New York, guys, so it's all about you. Get tweeting. Already, hundreds of people have been asking the company to come to their doors with their deliveries -- including Creativity.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.