Sundek: Unplug Yourself

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Grey France launched this campaign encouraging the wired to unplug themselves, for Sundek Surfwear. Print ads depict beach hotties resisting the call of their avatars, while an online game encourages people to tune out of Facebook for an month. An app will control their "inactivity" during that time, but for the duration of the game participants will receive fake messages and invitations to tempt them into plugging back in.