Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Swedish Post: Sweden's Safest Hands

Published on .

Akestam Holst create an iPhone app contest for the Swedish Post that asks players to virtually "deliver" parcels. The app shows you where a "parcel" is, and then lets you pick it up and "deliver" it to a specific location. The parcel can contain anything with a value from SEK 300 to SEK 5,000. If you deliver it before anyone else does, you win whatever's inside -- and the coveted title of Sweden's Safest Hands.

Most Popular