×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Swedish Sea Rescue Society: Sea Weather App

Published on .



Can pictures save lives? That's what nonprofit Swedish Sea Rescue Society is banking on with this Sea Weather app, created out of Forsman & Bodenfors. Along with the sometimes confusing numbers and graphs, the app provides pleasure boaters with video imagery of what the sea weather conditions are really like out there, giving them ample and clear warning on the dangers that may await.

Most Popular