Tagbrand: Tagbrand

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With social media, you can tag your friends in pictures, and you can 'check in' to whatever hip spot you're visiting. And now, you can name check your clothes too, with new app TagBrand.

The app, which originated Russia and is launching in English this week, lets users upload photos of their outfit, then add a visual tag of what brand each item is. These are known as 'brand-ins' ( as opposed to 'check-ins'.) People can then comment or vote on the items their friends are wearing, and the site is also e-commerce enabled, with links to the retailer to buy the brand featured.

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