For those preparing to hit the couch for the Super Bowl, Snack Bowl is a mobile app launched by Target in honor of the occasion. Players can practice their own football skills by "throwing" brands like DiGiorno pizza, M&Ms, Ore-Ida fries, Reese's, Ritz crackers, Stride iD Peppermint gum and Coca-Cola Zero to their party guests. They can share their rank and challenge their friends to beat their score on Facebook. The app can be downloaded via Target's mobile site and is available for iPhone and Android devices.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more