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Nerds!! They have arrived—at least in our industry. Now that technology has changed the brand messaging game, we can anoint these comp sci/design geniuses as our shepherds into a new era of creativity. here, we present some of the ad world's most inspired creative technologists, who are helping brands and agencies turn the next big, impossible idea into reality.
Aaron Rutledge, founding partner and technical director of Poke, New York.