Kia is promoting its 2014 Kia Forte as the car for all tech and gadget lovers with a series of Facebook-based games aimed at "techathletes". Created by David & Goliath, the Kia Techathlete Games ask players to prove that they're worthy of the Forte by testing out their skills on the webcam, the mic, the smartphone, the mouse and the keyboard.
Five games - Type-Wondo, Gymnas-Clicks, 100m Headles, Sla-La-La-Lom, and Gy-Row-Scope - require the player to use different devices, each highlighting a different feature of the Forte. For example, Sla-La-La-Lom requires players to activate their mic and use their voice to steer their way down a ski slope, and highlights the car's voice-controlled navigation system. In Gy-Row-Scope, players sync their smartphones to their computers in order to row their way down a river, promoting the Forte's ability to sync to your phone to stream music. Players' scores are displayed on a leaderboard, and three players a week can win tech prizes, including an Xbox Kinect, Go-Pro Camera, Nike Fuel Band and Beats by Dre headphones.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more