Tha Ltd.: Sumally

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Yugo Nakamura's tha ltd. launches Summally in beta, a social service that lets your tag and share your favorite things. Summally lets you tag your "wants" and "haves" and then share your virtual treasure box with your friends and followers. The site aims to connect "what you love with the people you love" and derives its name from joining the words "sum" and "all" to represent an "addition of everything." Users of the site will be able to keep track of "who owns what, who wants what," and whether they're selling an item you covet. Ultimately, Summally aims to become an encyclopedia of sorts for treasured objects all over the world.