Could a cleverly named WiFi network save the magazine industry? Probably not, but it might salvage sales at Tidsam, a magazine reseller in Sweden. Agency The Fan Club knew that people get on their mobile devices to read the news (or mess around on Facebook) instead of buying magazines at train stations. So it installed WiFi networks in three major train stations in Sweden -- and named them something special.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more