As part of its effort to launch the new Prius iPhone app, which is available for free on iTunes, Saatchi & Saatchi L.A. conceived this stunt that allows people to draw on the Reuters billboard in Times Square. The event runs through today and the billboard can be viewed on a live webcam on the Reuters site.
The app itself allows users to tour the new Prius, interact with the car's ads like the billboard and basically, have some fun, with a sketching feature and a multi-level game using the iPhone's accelerometer.Get your tickets now for November 19th's CaT London event.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more