As part of its effort to launch the new Prius iPhone app, which is available for free on iTunes, Saatchi & Saatchi L.A. conceived this stunt that allows people to draw on the Reuters billboard in Times Square. The event runs through today and the billboard can be viewed on a live webcam on the Reuters site.
The app itself allows users to tour the new Prius, interact with the car's ads like the billboard and basically, have some fun, with a sketching feature and a multi-level game using the iPhone's accelerometer.Get your tickets now for November 19th's CaT London event.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more