Toyota: Social Network Racer

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Party, Tokyo promotes a mysterious new Toyota car with Social Network Racer. Housed on the Facebook platform, the 3D Flash games lets users "race" the new car around a challenging track--the curves of which are created out of the letters of their own names. The app pulls in info like Facebook photos and friend updates to create the surrounding environment, including billboards, tunnels and other signage. Players can also rack up points to get boosts, race against friends and host races. Eventually, a championship will determine a winner that gets to go to Japan to see the concept car in real life.