The Webby Awards have named Tribal DDB Worldwide their 2013 Webby Agency of the year. The award is presented to the shop that wins the most Webbys and is nominated most across all categories. Tribal DDB had won seven awards, as well as one People's Voice Award and 10 nominations, for work like McDonald's new transparency play "Our Food. Your Questions." and KLM's "Be My Guest" campaign.
Other big winners for the awards, which will be presented during Internet Week on Tuesday, May 21, 2013 in New York City, were shops like McCann-Erickson Worldwide, R/GA, Wieden & Kennedy and BBDO. Last year, the Webby Agency of the Year was BBH.
McCann put up a strong showing at the awards as well, with highlights such as the excellent "Dumb Ways to Die" campaign out of the shop's Melbourne office. The video won seven awards, including a Webby for animation, Viral Video and Viral Marketing.
Nods were give to the Nike+ Fuelband, which won four awards, and Wieden & Kennedy's Old Spice "Muscle Music," which won two.
Other winners from the ad industry included The Lincoln Motor Company's "Beck 360" campaign, created out of Hudson Rouge. The Chris Milk-directed project is part of a yearlong, multiplatform push that supports reinterpretations of artistic material.
The Martin Agency's "Clouds Over Cuba" interactive documentary for the JFK Presidential Museum won the award in the "Cultural Institution" category, while Cramer-Kasselt's work for the Milwaukee PD took home the Webby in the government category.
The Hunger Games' "Capitol Tour" interactive site, created by Ignition Interactive, won in the Movie and Film category. Frank Ocean was the "Webby Person of the Year."