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Tropicana: Energie Naturelle

Published on .



DDB Paris created this billboard, which is completely powered by oranges, for Tropicana. Electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current.

DDB has more in store with the orange-powered campaign; all will be revealed next month.

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