Matthew Benney and Brendan Howell, creatives at VCCP in London, came up with iPad app AdScamp as a way of updating the ubiquitous lightbox and composing a sketch, or "scamp", in an instant. The app, which creatives can download for free, lets you find images, then resize and arrange to get the composition you want. You hit the trace button to lock your layout in place and your pictures are instantly outlined for tracing.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more