Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Tweet to Shatter the Glass Hiding the Artwork for Avicii's New Album

Published on .

EDM artist Avicii comes up with a fun way to build anticipation for his new album. As explained on the site for "True Revealed," he has put the artwork for the album behind a piece of black glass. Each tweet that comes in using the hashtag #truereveal will increase the volume at speakers that are aimed at the glass. When the music gets loud enough, the glass will shatter, showing the album art for "True." Check out a livestream here.

Most Popular