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Twitter: Political Index

Published on .

As the US elections loom ever nearer, Twitter is taking the pulse of the nation with the Twitter Political Index, or Twindex. The site, launched yesterday, applies algorithms to Twitter tweet data to gauge voters' moods, and shows whether Obama or Romney is trending up or down, day to day. A joint effort between Twitter, Topsy, and two polling groups, Mellman Group and NorthStar Opinion Research, its aim is reflect the public mood faster than traditional polling companies. Design and development of the site is by WeightShift.

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