Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

V Motion Project: Can't Help Myself

Published on .

V Energy and ColensoBBDO have been working on the V Motion Project, a machine that turns movement into sweet, sweet music. Now, the agency has released a full-length music video that demonstrates the technology.

Created in collaboration with producer Joel Little, who created the music, and tech whiz James Hayday, the machine uses a Kinect camera to detect movement and audio software Ableton Live. Production work was done by Thick as Thieves and Assembly.

Most Popular