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V Motion Project: Can't Help Myself

Published on .



V Energy and ColensoBBDO have been working on the V Motion Project, a machine that turns movement into sweet, sweet music. Now, the agency has released a full-length music video that demonstrates the technology.

Created in collaboration with producer Joel Little, who created the music, and tech whiz James Hayday, the machine uses a Kinect camera to detect movement and audio software Ableton Live. Production work was done by Thick as Thieves and Assembly.

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