Vibram FiveFingers: You Are the Technology

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Vibram Five Fingers, aka those toe shoes, teamed with Providence-based Nail Communications and CoolFire Media to launch You Are The Technology, a beautifully executed, stripped down site illustrating the benefits of the unique bare foot-mimicking kicks. The site features two finely tuned naked athletic specimens adorned in tattoos that question the traditional athletic shoe myth and extol the virtues of natural running. Explore the bodies to find out more about the shoe, and if you search hard enough, you'll be able to see it in action over various terrain—from road and grass to breakfast foods. The restrained, non-instrumental soundtrack also works as a perfect complement to the site's simplicity.