Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

visitPA: Groundhog Day Foursquare check-in

Published on .

This year's Groundhog may or may not have seen its shadow, but it has got into social media. In celebration of Groundhog Day today, visitPA (The office of tourism of Punxsutawney Phil's native state, Pennsylvania) has been running a campaign via Foursquare. Those who follow visitPA on Foursquare can check in today - anywhere in the world - and shout 'Groundhog'! to unlock a special badge. Red Tettemer and Partners co-ordinated the work.

Most Popular