Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Volkswagen: Avoid Accident Banner Experience

Published on .

To promote Volkswagen Accessories' Voice Control function in its Touch Phone Kit, which allows hands-free calling activated by voice, German agency agenta agenturgruppe created a banner ad that allowed consumers to video-call their Facebook friends. The video on the call was modified to place a steering wheel and pair of hands in front of the caller's face, making it look as if they were driving. When the call ends, the user who initiated the call received a message on the banner forwarding them to the e-shop to buy the kit - meanwhile, a screenshot of the call was posted to their Facebook wall.

Most Popular