Escape Machine

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Following last year's campaign for its Welcome Service, French rail company Voyages SNCF created this experience on the streets of Paris to publicize the 'Escape Service' on its booking site.

A large black box turned into an all-singing, all-dancing extravaganza complete with oversized balloons when passers-by pushed an inviting red button, demonstrating that the service lets you escape to any destination you want.