Weetabix: Weetakid

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A new augmented reality appfrom BBH for Weetabix lets kids take control of "Weetakid," who needs energy that can only be provided by Weetabix cereal. On the back of a Weetabix box is an illustration that will let players "fuel" their Weetakid by feeding it a bowl of cereal. When your device is pointed at the box, the Weetakid jumps out and interacts with the real world. Everyday at 5 AM, Weetakid's energy levels go down, prompting kids to reach for the cereal box every morning to "fill him up."