Wieden + Kennedy London: Off-On

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Wieden + Kennedy London has launched Off-On, an in-house initiative to expend less energy in order to do more good. The new effort employs tangible reminders like screen savers and LED displays to encourage staffers to shut down power guzzlers when they're not in use, while showing them where the money saved will ultimately go—to help provide solar power to a children's home in Nairobi, via a partnership with NGO Solar Aid.

Off-On employs a custom-made system created with engineers from Pell Frischmann that monitors energy use in real time to update W+K staffers on their progress. By reducing its energy consumption by about 10% in a year, the agency will be able to save enough to provide solar power for four classrooms and a kitchen.