Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Wieden + Kennedy London: Off-On

Published on .

Wieden + Kennedy London has launched Off-On, an in-house initiative to expend less energy in order to do more good. The new effort employs tangible reminders like screen savers and LED displays to encourage staffers to shut down power guzzlers when they're not in use, while showing them where the money saved will ultimately go—to help provide solar power to a children's home in Nairobi, via a partnership with NGO Solar Aid.

Off-On employs a custom-made system created with engineers from Pell Frischmann that monitors energy use in real time to update W+K staffers on their progress. By reducing its energy consumption by about 10% in a year, the agency will be able to save enough to provide solar power for four classrooms and a kitchen.

Most Popular