Digital agency Soap Creative worked with 20th Century Fox to give moviegoers attending a screening of "The Wolverine" 15 seconds of Hugh Jackman action -- but not in the way you're thinking. "The Wolverine Experience" featured 19 big-screen kiosks that immersed passersby in a key fight scene from the film, in which the Wolverine rides atop a speeding bullet train battling a Yakuza baddie. With the help of a Kinect sensor, people took the role of the hero, literally slashing away at the enemy with their own adamantium claws. The kioks were placed all over the world, from Brazil to India and at Comic-Con.
Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a major commitment to top-flight programming to draw in even more viewers while opening the door to expanded tie-in opportunities for marketers looking to partner with the well-respected brand.Learn more
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