Digital agency Soap Creative worked with 20th Century Fox to give moviegoers attending a screening of "The Wolverine" 15 seconds of Hugh Jackman action -- but not in the way you're thinking. "The Wolverine Experience" featured 19 big-screen kiosks that immersed passersby in a key fight scene from the film, in which the Wolverine rides atop a speeding bullet train battling a Yakuza baddie. With the help of a Kinect sensor, people took the role of the hero, literally slashing away at the enemy with their own adamantium claws. The kioks were placed all over the world, from Brazil to India and at Comic-Con.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more