You are the hand of God in Electronic Arts' campaign to launch the new SimCity game. DraftFCB San Francisco presents, "Let's All Be Mayor," a real-time website that uses public voting to make important decisions -- such as which buildings an impending meteor should destroy -- and thus to create a new SimCity. Developers "build" the city in real-time (and you can watch via livestream), in response to the voting patterns, and the result will be a collection of different cities that might tell you more than you wish to know about what we can create -- or demolish -- as a collective.
The campaign reflects the real goings on of the new SimCity, which releases March 5. The new version of the urban development game lets you not only create--but also tear down-- your whole city. As creative director Ocean Quigley told Vox Games last year, you can burn down sections of your town and watch the burning sims come out of buildings -- you can even let them starve and die.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more